Sunday, July 20, 2008

10 Tips For Writing A Profit Producing Ad

By Hendra Subrata Liu

1. You can get ad copy ideas by studying similar
product's advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from
your competition's. Include all the differences in
your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.

7. Make a list of your target audience. Write down
what reasons would attract them to purchase your
product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc.

9. Tell your audience what kind of support they'll
get after they buy. It could be free consulting, tech
support, free servicing, etc.

10. Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.


Quote of the Day:

"A desire of knowledge is the natural feeling of mankind;
and every human being whose mind is not debauched will be
willing to give all that he has to get knowledge." --
Samuel Johnson

About the author:
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.digitalphotography-camera.com/store
http://www.digitalphotography-camera.com
http://www.pandanwangi.pobs.me
http://www.homebizrevelations.blogspot.com
http://www.healthismorepreciousthanwealth.blogspot.com

Saturday, July 19, 2008

10 Tips For Writing A Highly Persuasive Ad

By Hendra Subrata Liu

1. Publish a picture of yourself in your ad. This will
show people that you're not hiding behind your web
site and you're not afraid to backup your product.

2. List how many famous or respected people have
purchased your product in your ad. These people
should be fairly known by your target audience.

3. Publish the results of any tests your product has
passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys you've
taken from your customers in your ad. Just survey
your current customers and list the results.

5. List any publications that have written about your
business in your ad. It could be a product review,
on a top ten list, an article, etc.

6. List any related books that you've written in your
ad. When you list a book(s) you've wrote, it gives
you credibility because it shows you're an expert.

7. Have a professional looking web site to publish
your ad on. When people visit your site and it looks
unprofessional, they'll relate that to your product.

8. Publish any endorsements from famous people in
your ad. Some people will think if a famous person,
enjoys your product, so will they.

9. Use a money back guarantee in your ad. This
will remove the risk from your potential customers
and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in
your ad. The testimonials should include specific
and believable results your customers have received.


Quote of the Day:

"It is by studying little things that we attain the great
knowledge of having as little misery and as much happiness
as possible." -- Samuel Johnson

About the author:
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.digitalphotography-camera.com/store
http://www.digitalphotography-camera.com
http://www.pandanwangi.pobs.me
http://www.homebizrevelations.blogspot.com
http://www.healthismorepreciousthanwealth.blogspot.com

Wednesday, July 16, 2008

10 Sure-Fire Ways To Intensify Your Sales

By Hendra Subrata Liu

1. Team-up with your weaker competitors to beat
your stronger competitors. You can create win/win
joint venture and cross promotion deals with them.

2. Design your site so it will be worth bookmarking.
Your visitors will bookmark your web site if it's full
of free original content like articles, ebooks, etc.

3. Offer your customers back-end products. It is
easier to sell to existing customers. If you do not
have a back-end product, join an affiliate program.

4. Increase the perceived value of your product.
You could offer an affiliate program, give away free
bonuses or use famous endorsements on your ad.

5. Remind your visitors to promote your web site.
Use phrases like; "Refer This Our Web Site To A
Friend" or "Link To Our Web Site"

6. Make your testimonials more powerful. You can
include pictures, hand written signatures and contact
information with each testimonial.

7. Up-sell to all your customers. You could sell add-
on products, deluxe products, extra parts, related
products, add-on services, etc.

8. Place your ad in targeted e-zines. Ask the owner
if you could place your ad in a higher position in
exchange for a percentage of the ad's profits.

9. Use permission marketing to increase your sales.
You simply ask people to sign-up to your e-mailing
list. They'll already be interested in messages or ads.

10. Provide a privacy statement and all your contact
information on every page of your web site. This'll
persuade your visitors and prospects to trust you.


Quote of the Day:

"In every man there is something wherein I may learn of him,
and in that I am his pupil." -- Ralph Waldo Emerson

About the author:
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.digitalphotography-camera.com/store
http://www.digitalphotography-camera.com
http://www.pandanwangi.pobs.me
http://www.homebizrevelations.blogspot.com
http://www.healthismorepreciousthanwealth.blogspot.com

Thursday, July 10, 2008

10 Sure-Fire Phrases That Will Increase Your Traffic

By Hendra Subrata Liu

1 "Bookmark This Web Site Now" Tell your visitors to
bookmark your web site. They may see your web site
listed in their bookmarks and visit again. You should
also give then a good reason to bookmark your site.
For example tell them you add new content everyday.

2 "Subscribe To Our Free E-zine" Tell your visitors to
subscribe to your e-zine. When they subscribe you'll
capture their e-mail address. Every time they read
your e-zine, it will remind them to return to your site.

3. "Participate On Our Discussion Board" Ask your
visitors to participate on your online discussion board.
By participating they will meet other people. By
meeting other people, they will revisit your web site
on a regular basis to stay in contact with them.

4. "Sign Our Guestbook" Ask your visitors to sign your
guest book. When people sign your guestbook you may
get valuable feedback or constructive criticism on how
to improve your web site. This may help you increase
traffic to your web site.

5. "Use Our Free Content On Your Site Or In Your
E-zine" Allow your visitors to use your articles on
their own web site or in their e-zine. Just ask them to
include your resource box. This will spread your
advertising all over the internet.

6. "Refer This/Our Web Site To A Friend" Ask your
visitors to refer your web site to a friend(s). They may
know someone that would benefit from visiting your
web site.

7. "Fill Out Our Online Survey" Ask visitors to fill out
your online survey or questionnaire. You could use it
to get valuable feedback on ways to improve your web
site to increase traffic.

8. "Enter Our Contests" Ask your visitors to enter your
online contest or sweepstakes. People love to win stuff,
and they will visit your web site to try.

9. "Give Away Our Freebie To Your Visitors" Allow
your visitors to give away your online freebies to people
that visit your web site. Include your ad on the freebie
and those freebies will multiply your traffic.

10 "Join Our Affiliate Program" Allow your visitors to
make money selling your products or services. This
will increase your traffic because they will link to your
web site.


Quote of the Day:

"You are to gather up the joys and sorrows, the struggles,
the beauty, love, dreams and hopes of every hour that they
may be consecrated at the altar of daily life." -- MacRina
Wiederkehr

About the author:
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.digitalphotography-camera.com/store
http://www.digitalphotography-camera.com
http://www.pandanwangi.pobs.me
http://www.homebizrevelations.blogspot.com
http://www.healthismorepreciousthanwealth.blogspot.com

Wednesday, July 9, 2008

10 Strategic Ways To Maximize Your Profits

By Hendra Subrata Liu

1. Tell people the point or focus of your web site.
Explain to them what things they can do or which
goals they can accomplish while visiting your site.

2. Make your visitors feel comfortable at your web
site. Give them your main business address, your
visitors may not trust you if you're using a P.O. box.

3. Include a FAQ on your web site or via e-mail
on an autoresponder. This will give your customers
an extra convenience without having to contact you.

4. Buy advertising space on discussion board web
sites. They are usually arranged by subject; that
makes them highly targeted.

5. Start a free e-mail newsletter to create your own
opt in list. Create a title that grabs readers attention.
Submit it to free e-zine directories on the internet.

6. Record all your new promotion ideas into an idea
journal, good or bad. Sometimes you can combine
ideas to create new ones to increase your sales.

7. Convert your web site and free e-mail newsletter
into different languages. This will increase your over-
all target market.

8. Make your classified ads stand out in a crowd.
Use all capitol letters in the headline, divide letters
with extra spaces, add in text symbols, etc.

9. Remember your customer is always right, even
if they are not. Resolve all conflicts quickly and
painlessly. They are the lifeblood of your business.

10. Create a bond with your visitors by bringing up
likes or dislikes you have in common with them in
your ad copy. Just make sure you do your research.

Quote of the Day:

"There is surely a future hope for you, and your hope will
not be cut off." -- Proverbs 23:18

About the author:
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.digitalphotography-camera.com/store
http://www.digitalphotography-camera.com
http://www.pandanwangi.pobs.me
http://www.homebizrevelations.blogspot.com
http://www.healthismorepreciousthanwealth.blogspot.com

Sunday, July 6, 2008

10 Sizzling Ways To Improve Your Ad Copy

By Hendra Subrata Liu

1. You could decrease or increase the length of
your ad copy. There is no rule on how long your
ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad
copy. Sub headlines act just like headlines; they
grab the readers attention. They'll keep the readers
interested as they continue to read your ad.

3. You could ask your reader questions through out
the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions
you ask should persuade the reader into buying.

4. You could highlight keywords through out your
ad copy. The keywords should be attractive to
your target audience. You could highlight them with
color, underlines, italics, etc.

5. You could bullet or indent your benefits on your
ad copy. Must people won't read a whole ad copy,
so make your products benefits standout and you
won't lose the sales from all the skimmers.

6. You could change the size of your text on your
ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline
and major points to be larger so they will standout.

7. You could raise or lower the price on your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lesson your product's value.

8. You could add proof of results on your ad copy.
You should include testimonials, endorsements,
and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume
sales, etc.

10. You could eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary.

Quote of the Day:

"We love to expect, and when expectation is either
disappointed or gratified, we want to be again expecting."
-- Samuel Johnson

About the author:
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.digitalphotography-camera.com/store
http://www.digitalphotography-camera.com
http://www.pandanwangi.pobs.me
http://www.homebizrevelations.blogspot.com
http://www.healthismorepreciousthanwealth.blogspot.com

Friday, July 4, 2008

10 Sizzling Ways To Ignite Your Profits

By Hendra Subrata Liu

1. Create a memorable logo and slogan to brand
your business on the internet. When they see your
slogan or logo it will remind them of your business.

2. Multiply your marketing all over the internet by
creating free bonuses for other business' products.
You just include your ad somewhere on the bonus.

3. Offer to buy advertising space inside electronic
products like ebooks, software, subscription sites,
etc. It will be cheaper than print insert ads.

4. Increase your sales by adjusting your product
or service to attract other target audiences. This
may mean redesigning or adding on to it.

5. Test the prices of your product or service. You
may increase the perceived value by raising your
price and a lower price may decrease your sales.

6. Use your product's features to support all of your
benefits. Just because benefits are more important,
don't forget to list the features.

7. Market yourself or business as an expert. Most
people have been told throughout their life to trust
and respect the authoritative figures in society.

8. Train yourself and your employees to be polite
to all your customers, even if they're shouting Solve
their problem quickly and it may even turn into a sale.

9. Give your visitors a good impression when they
first visit your web site. Don't make the first thing
they see at the top of your home page a banner ad.

10. Join online business associations. Most will give
you a membership graphic to put on your web site
which will give your business extra credibility.

Quote of the Day:

"Hope is necessary in every condition. The miseries of
poverty, sickness and captivity would, without this
comfort, be insupportable." -- Samuel Johnson

About the author:
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.digitalphotography-camera.com/store
http://www.digitalphotography-camera.com
http://www.pandanwangi.pobs.me
http://www.homebizrevelations.blogspot.com
http://www.healthismorepreciousthanwealth.blogspot.com

Thursday, July 3, 2008

10 Sizzling Offers That Sell Like Crazy

By Hendra Subrata Liu

One of the best way to increase your sales is to offer
your potential customers a special offer. It could be
trial offers, discounts, purchase awards, etc. Below
are ten sizzling offers you could use to sell your
products like crazy.

1. You could offer your potential customers a free
sample of your product. If the sample proves what
you claim, there is a high chance they will buy it.

2. You could give your potential customers a free
trial of your product or service. Tell them you won't
bill them for 30 days.

3. You could offer your potential customers a rebate
after they buy your product or service. They will feel
they are getting a good deal.

4. You could offer your potential customers a monthly
payment plan. Tell them they can pay for your product
or service with three easy monthly payments.

5. You could reward your potential customers if they
buy a specific number of products. Tell them if they
buy 3 or more products, they will get one free.

6. You could reward your potential customers if they
spend over a specific dollar amount. Tell them if they
spend over $100, they get a 10% discount.

7. You could hold a holiday sale for your potential
customers. Tell them everything on your web site is
discounted up to 50% on Thanksgiving Day.

8. You could hold a buy one get one free sale for your
potential customers. Tell them if they buy one product,
they get another product for free at the same value.

9. You could hold a special $1 sale for your potential
customers. They'll come to your web site to buy your
product for only a dollar, but may buy other products.

10. You could offer your potential customers a bonus
coupon when they buy one of your products. It could
be a coupon for another product you sell.


Quote of the Day:

"Hope is itself a species of happiness, and, perhaps, the
chief happiness which this world affords." -- Samuel Johnson

About the author:
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.digitalphotography-camera.com/store
http://www.digitalphotography-camera.com
http://www.pandanwangi.pobs.me
http://www.homebizrevelations.blogspot.com
http://www.healthismorepreciousthanwealth.blogspot.com