10 Reasons Why People Don't Buy From You

By Hendra Subrata Liu

1. You don't make people feel safe when they order.
Remind people that they are ordering through a secure
server. Tell them you won't sell their e-mail address
and all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don't list any
testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit.
People usually don't purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.

4. You don't let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
"About Us" on your web site. Include your business
history, profile of employees, contact information etc.

5. You don't give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.

6. You don't make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.

7. You don't let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you're selling.

8. You don't attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.

9. You don't test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.

10. You don't give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.


Quote of the Day:
"A dose of adversity is often as needful as a dose of
medicine." -- American proverb

About the author:
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.digitalphotography-camera.com/store
http://www.digitalphotography-camera.com
http://www.pandanwangi.pobs.me
http://www.homebizrevelations.blogspot.com
http://www.healthismorepreciousthanwealth.blogspot.com

10 Resourceful Things You Can Do With A Product That Doesn't Sell

By Hendra Subrata Liu

1. Sell the reprint/reproduction rights to the product.
You could make money selling other people the rights
to reproduce and sell the product. People are always
looking for new products to sell.

2. Giveaway the product for free from your web site.
Just because it won't sell doesn't mean people won't
visit your web site to get it for free. They may see
another product you sell and buy that one.

3. Try auctioning off the product at an online auction.
You may make part of your investment back. If you're
lucky, you may even make a profit because people
sometimes get into bidding wars and will bid a higher
price than the product is worth.

4. Use the product as a free bonus for another product
you sell. This will increase the perceived value of the
product you're selling. People will feel they're receiving
more for less.

5. Contact businesses with the same target market and
see if they would be interested in using your product as
a free bonus for their product. You could place your ad
on the product and get free advertising.

6. Sell your product to businesses at wholesale cost as
a promotional product. Businesses are always looking
for products they can giveaway to their customers with
their advertising on the product. You could make part
of your investment back.

7. Barter your product to other businesses for things
you need for your own business. You could trade for
their products or services. This will save you money
and help make up for your profit loss.

8. You could create an online contest so people could
win your product. This will attract traffic to your web
site. You also could get free advertising by listing it on
online contest directories.

9. If you decide to giveaway the product for free, allow
other people to giveaway the product for free. Place
your web site ad on the product. This will spread your
advertising and attract even more people to your site.

10. Ask businesses with the same target audience if
they would be interested in combining your product
with their product. You could then sell them together
as a package deal and split the profits. You may have
better results selling your product this way.

Quote of the Day:
"Real life isn't always going to be perfect or go our way,
but the recurring acknowledgement of what is working in our
lives can help us not only to survive but surmount our
difficulties." -- Sarah Ban Breathnach

About the author:
To find the best home based business ideas and opportunities so you can work at home visit:
http://www.digitalphotography-camera.com/store
http://www.digitalphotography-camera.com
http://www.pandanwangi.pobs.me
http://www.homebizrevelations.blogspot.com
http://www.healthismorepreciousthanwealth.blogspot.com